Evolve Systems

Data-led marketing for mid-sized B2B firms

In the Twin Cities area of Minnesota, Evolve Systems offers full-service digital marketing. It says its team is made up of marketers who are driven by data and committed to long-term relationships rather than one-off transactions. The agency works mainly with small and middle-market business-to-business companies. It describes a plan built around each client's goals, and says it is open about which initiatives are working and when it should change course.

Search and content work across every channel

The search work goes beyond search engine optimization, which the agency describes as a set of data-backed strategies that accelerate marketing across every channel. Content and copywriting cover writing and developing material for a client's website and campaigns. The agency says it measures success by the effect on a client's bottom line rather than by vanity metrics.

Email campaigns with automated follow-up

Email marketing and automation are offered together. Campaigns are sent to a client's contacts, and automated follow-up is set up so that prospects receive the next message in a sequence on a schedule the client has agreed.

Websites built to perform behind the scenes

Website development ranges from simple content management system sites to complex e-commerce builds with integrations. The agency says a site should not only look good but also perform behind the scenes, and that an e-commerce build is meant to act as a powerful online sales tool that scales with the business. Ongoing support includes technical webmaster services and hosting.

Brand story and visual identity

Branding work helps a client clarify its brand story and shape a visual identity that customers will trust. The work extends to logos, marketing assets and collateral, so that the business's distinctive qualities show through in everything it publishes.

Clients from manufacturing to local government

Its client work has included a railing maker, a builder, a landscaping company and a city government. Its work for these clients ranges from pay-per-click advertising and website redesigns to the building of a new online presence for a company with a long history.

Results the agency reports

The agency reports results from its client work. It says Google pay-per-click campaigns for clients had click-through rates averaging five times the industry average. It also reports that visitors stayed on one client's website for an average of 226 per cent longer, that an e-commerce client's net sales rose sharply after its online store was transferred and updated, and that one client's website drew as many visitors in a single month as it had in the previous three months after a redesign. The agency presents these figures itself.