Core and More Technologies

Core and More Technologies, a digital marketing agency, brings data, media and online advertising together under one plan. It runs campaigns across search, social and websites, and it says it adjusts its approach for each client rather than applying one formula to every account.

Search optimization as a mix of method and craft

The firm offers search engine optimization for local and global markets. Its site describes search work as a mix of analysis and creativity, which it argues is why each client's plan has to reflect that client's own market. The company has also developed what it calls GlobalSphere, a method for winning visibility across search engines and the AI tools that answer questions directly, and it promotes a search-everywhere approach that combines full personalization with predictive analytics.

Pay-per-click and paid social

The agency manages pay-per-click campaigns and says it holds a Google Premier Partner status built on years of experience. Its paid and earned social media work runs advertising alongside organic activity. The firm says that social media marketing is very competitive and highly opportunistic, and that its approach is to move quickly when a chance appears.

Websites that represent the brand

Core and More designs and builds websites to represent a client's brand and to increase the value a client gets from its online presence. Its service includes the development work behind a site as well as the design, so that the technical build and the visible brand are handled by the same team.

Marketing automation and sales alignment

Marketing automation and CRM integration form the link between campaigns and sales. The firm runs lead nurturing programs that are connected to a client's sales team, so that the sales people can spend their time on the leads that are most likely to close. The agency describes this as a way to accelerate sales without adding staff.

Reporting and the way results are read

Strategy and reporting are presented as one service. The agency says it builds custom dashboards that show how a campaign is performing, which clients can access from any device. The firm reports that its work is built around customer satisfaction and that it keeps researching new methods so that it can meet demand more rapidly.

Results the firm points to

The company says the industry return on advertising spend averages between two and four times, and that its clients consistently reach 9.25 times or higher. It also describes its work as award winning. Those are the firm's own claims, and the figures come from its own site.