Hunter & Bard

Hunter & Bard is a business-to-business strategy consultancy based in San Francisco, founded in 2011 by Shira Abel. It works with deep-tech and enterprise software companies to refine positioning, messaging and go-to-market narratives aimed at winning larger enterprise deals. Its services include audits of how a company is perceived by prospective buyers, projects to develop positioning statements and messaging architecture, and broader engagements covering sales narratives and buyer-facing materials for teams selling into large organisations. It also runs structured programmes to help international B2B companies enter the United States market, pairing strategy work with guidance for the client's own team. Founder Shira Abel holds an MBA from Kellogg, has previously worked as a chief marketing officer, and has been published in outlets including Forbes and Wired.