Impact Group Marketing

Small and medium-sized organizations in Bryan and College Station, Texas, are the main customers of Impact Group Marketing, an agency that adds its own print production to a digital marketing offer. Its owners give a quarter of a century as their experience in site building, search work and social media planning, and the agency says it avoids long contracts.

A website as the foundation

The agency treats a mobile-friendly, search-friendly website as the base on which other marketing depends; without it, it says, social media and paid advertising will not convert. Its sites are described as affordable and easy to update and manage. Past work has been for clients in government, healthcare, consumer products, training and development, and higher education.

Paid search, organic search and social

Pay-per-click campaigns put targeted ads at the top of Google results, and the team states that it is Google Ads certified and checks campaigns daily. Search engine optimization aims to raise rankings and visibility through organic means. Social media programs include daily posts and monthly reporting, and paid social advertising is offered too.

Print in-house

Printing is done in-house on digital presses, in color or black and white, with a choice of papers and envelopes. Products named include business cards, among them spot UV and fold-over styles, as well as brochures and flyers on card or text-weight paper with several folding options. The agency also designs, produces and delivers printed material and says a full-time production team reviews every job.

Customers from niche shops to training firms

The audience it names ranges from small businesses in niche markets to non-profit organizations and large companies with their own training departments, as well as firms that sell training. Its pitch is to let owners concentrate on the business while the agency keeps their phones ringing.