Focus Lab

Focus Lab builds and refreshes brands for business-to-business companies around the world. It helps clients explain clearly what they do, line up their brand with their mission, and prepare it to grow from start-up stage to a much larger company.

What Focus Lab offers

• Brand strategy — positioning, purpose statements, audience messaging and competitive landscape work.
• Communications — the words and messages a brand uses with its audiences.
• Visual identity — logos, design systems and the look of a brand.
• Web design — websites that carry the new brand.
• Brand support — continuing help after a rebrand launches.

Who it works with

The agency works with B2B companies, including start-ups investing in their brand early and businesses going through a rebrand.

Key facts

• Reach: global
• Content: publishes a blog and video series on branding, culture and leadership