Digital Treasury

Sector experience from accountants to obstetricians

Digital Treasury is based in Cheltenham, Victoria, and builds websites and search campaigns for businesses across Australia. Its site lists the sectors it has worked in, among them professional practices such as accountancy and medical firms, local government, automotive businesses, IT support companies and engineering practices, along with publishers, franchise networks, wholesale suppliers and startups. The firm says most of what it builds transfers to businesses outside those sectors, so a client working in another field is not turned away.

Websites that convert, and the search work behind them

The website service is aimed at a site that looks good and turns visits into customers. The firm says it designs responsive pages for every device, with custom designs produced by local designers and built with conversion and search optimisation in mind. Search work follows the same aim. It covers on-page and technical SEO, content writing and strategy, and link building with off-page work, all directed at the searches most relevant to what the client sells. The firm says it begins with a plain-English audit of the current site, so that a client can see what needs attention before any spending is agreed.

Paid search measured against revenue

Google Ads management is run by the firm against revenue, which it contrasts with campaigns judged only on clicks. It is listed among the firm's featured services, and it sits alongside the organic search work so that paid and unpaid visibility are planned together. The firm also publishes an SEO return on investment calculator on its site, which is intended to help a business estimate what search work might be worth to it.

Dashboards, portals and internal tools

Beyond public websites, the firm builds customer portals, internal dashboards, tools and automated workflows. Its site describes these as a way to offer customers a more tailored experience, or to make a business's own staff work more efficiently. This strand is presented as a separate service from the design and search work, and it is one the firm offers in addition to hosting and WordPress maintenance.

Ongoing WordPress care and one-to-one teaching

WordPress maintenance covers the upkeep and fixes a site needs once it is live, which is aimed at owners who want their website looked after without managing it themselves. The firm also offers one-to-one mentoring, and it publishes webinar recordings on search and web design topics, for owners who want to understand the fundamentals before they hire anyone. The site carries articles on search, web and hosting topics, and a set of guides, including comparisons such as web designer against web developer, that help a business choose the right kind of help.