ActiveColor

Digital products for healthcare

Describing itself as an award-winning digital agency, ActiveColor focuses mainly on healthcare. It helps healthcare organizations plan, design and develop custom web and mobile applications. Clients in other fields can commission websites from it as well. The firm says it has more than twenty-two years of experience turning ideas into digital products.

One example is a HIPAA-compliant web application built for University of Chicago Medicine. It streamlines communication between partner clinic health systems, known as FQHCs, hospitals and other health care providers. ExactoMED is a health app that collects people's experiences with their medications and uses a data engine to offer personalized medication information. The NCCRT Learning Center is a digital platform with courses, tools and resources on colorectal cancer screening delivery and research, built for the American Cancer Society.

How a project is shaped

Work usually begins with product validation and roadmaps, which test an idea and plan what to build. The agency then moves into interface design, user experience, backend development and the systems that run the product. For organizations that need a recognizable presence, it also offers digital visual identity systems and custom websites from start to finish.

The site presents a five-step route to building a healthcare app. The company emphasizes that designs must work smoothly across many devices and that the user's experience should guide each decision.

Work outside healthcare

Outside health, the firm has built a cross-platform web application for the Edison and CLIFTON'S brands, which works as a hybrid between a technology tool and a news-style platform used by a large audience every year. It has also produced a modern music education app for a music start-up.