Definery

Digital product design and innovation studio in Oakland

Oakland, California is home to Definery, a design studio that turns ideas into digital products people want. The studio works with partners to generate, test and define experiences, and its work covers web and desktop products, from early concepts through to finished interfaces.

Rounds of design and prototyping

Work proceeds in rapid rounds of design and prototyping, with each round testing an idea before the next one builds on it. The studio describes this as a way of getting a design strategy right early, before a weak direction has been built out in full.

Research and co-creation

Definery combines mixed-method research with co-creation, bringing partners into joint workshops so that the design strategy is right from the start. The studio says getting the design strategy right the first time is the purpose of this early work.

Process and service design

Its process and service design work maps how a service runs from end to end and identifies where it can be improved. The studio treats the service around a product as part of the product itself, so that users meet a coherent experience at every step.

Brand and visual identity

Brand and visual identity work gives products a look and feel that holds together. Motion and UI animation sit alongside it, giving interfaces movement that helps users understand what is happening on screen.

Clients in manufacturing, cooking and health

Among the studio's clients is Fictiv, which the studio describes as a manufacturer delivering high-quality parts at speed, with radical transparency for teams designing products. Parsnip is a cooking app that the studio describes as a learning app for cooking. Rune Labs, which the studio describes as bringing precision medicine to neuroscience, works on making brain data useful. Other projects include a banking product built for immigrants.