mParticle

mParticle is a customer data platform built for marketing performance. It takes a company's customer data and turns it into audiences, campaign actions and measurable results, aiming to shorten the path from plan to launch. Marketers work in tools they already use, with fewer handoffs to technical teams.

What mParticle does

• Match Boost: lifts the share of audience records that Meta and Google Ads can match.
• Audience expansion: grows small or saturated audiences from a brand's strongest customer behaviours.
• Household targeting: reaches or suppresses whole households identified in first-party data.
• Predictive scoring: rates each customer's likelihood to churn, convert or grow in value.
• Agentic intelligence: users describe an audience or goal in plain words and the platform suggests the logic to use.

Who it serves

Enterprise marketing teams running paid media and lifecycle programmes. Case studies cover CKE brands, Marks & Spencer and Joe & The Juice.

Key facts

• Based in: United States
• Target metrics: conversion rate, return on ad spend, lifetime value and retention