GROKKETSHIP

“Impressed…breadth and depth of knowledge to do things I didn’t even know were possible ”

For ambitious business leaders who crave growth...

GROKKETSHIP provides the launchpad of resources you need to break through plateaus and move past bottlenecks We utilize Lean Startup methodology to grok our way through problems and unlock automated scalable growth engines

No need to rely on inexperienced people when it comes to mapping out your growth strategy Our Fractional CMOs will create a GTM plan that provides the scalable automation you need

A permanent full-time CMO could cost upwards of $200,000, especially when you consider payroll taxes and benefits A Fractional CMO provides maximum benefit with a fraction of the costs

/ɡräk/ - to understand deeply, intuitively and with empathy We've been there We're entrepreneurs, too Understanding what make you unique is the first step toward customer-centric growth

Startups are all consuming. If you start a startup, it will take over your life to a degree that you cannot imagine.

What is a Fractional CMO?

A Chief Marketing Officer (CMO) is responsible for leading all aspects of marketing The CMO develops the company’s marketing strategy and is tasked with the subsequent management of its distribution and execution Sometimes, the CMO is not on staff Instead, the company hires an outside party to handle the marketing strategy Business owners can outsource the CMO role if the company does not have the capital or desire to hire one A Fractional CMO will typically charge an hourly or monthly flat fee for their services It is an excellent option for companies that are starting out, are not ready to hire full-time staff, or want to explore alternative perspectives to market their product Hiring a Fractional CMO allows entrepreneurs to focus on other critical tasks like building products

What are a Fractional CMO's services?

Bringing to the table a wealth of marketing knowledge and entrepreneurial experience, a Fractional CMO is a natural born leader for your marketing team With true C-level chops, a Fractional CMO is equally comfortable talking to a Board of Directors and looking at P&L reports as they are managing creative talent Example responsibilities include:

• Works closely with the leadership team to develop a go to market (GTM) strategy
• Determines the best mix of channels from SEO to content marketing to PPC
• Leads the marketing department and inspires the team with vision
• Works with outsourced agencies, separating the wheat from the chaff

You need the full skill set of a chief marketing officer, but are not interested in paying for a full-time, payroll employee A part-time fractional CMO can work 5, 10 or 20 hours a week You need marketing support that scales dynamically with your business

You’ve been marketing, but you’re just not getting the growth you want You need to maximize the efficiency of your dollar, breakthrough plateaus and move past bottlenecks

Fractional CMOs provide the leadership your team needs to transform your business Experience and big picture thinking will prevent random acts of marketing, helping you build a better GTM strategy

A Real World GTM Strategy

You need a a Go To Market (GTM) strategy directly tied to your Objectives and Key Results (OKR) You need a precise plan that tells your marketing team exactly what to do, when to do it and the Key Performance Indicators (KPI) that will be used to measure success

You need weekly reporting of all your Key Performance Indicators (KPI) You want an automated system for tracking your current return on ad sales, customer acquisition cost, cost per lead, churn and Sales Qualified Leads (SQL)

Optimize with Data Analytics

You want someone who uses data, metrics-driven decision making to improve, optimize and transform your business Data, not guesswork, is how to separate new growth opportunities from fool’s gold

To be truly effective at growth marketing, sometimes a CMO must put on their sales or product development hat as well Breadth of operational knowledge is critical to creating a holistic strategy that works for the entire company

You need a comprehensive blueprint that creates automated, sustainable and scalable growth This is what we call a growth engine and it is critical to the success of any SaaS startup or small business

How can a Fractional CMO help you?

Do you need CMO level leadership and expertise but are not interested in hiring someone on a full-time or permanent basis?  Then you’re in the right place

Create an automated growth engine

The difference between a SMB and a startup is the TAM and the speed of growth To do that you’ve got to have an engine By engine I mean something that automatically keeps running once it’s started and the flywheel has momentum Some people call that a system Some call it “demand gen ” A Fractional CMO calls it common sense Below is our unique approach These are our guiding principles to doing great work as a fractional CMO The reason these principles will help create an automated growth machine is because they provide context to all the work we do Following this process will be mission critical to ensuring we are maximize the value of every dollar you spend