GROKKETSHIP

GROKKETSHIP provides fractional chief marketing officers, who work part time for businesses that need senior marketing leadership without a full-time hire. The site says its Fractional CMOs have led marketing in B2B, B2C and D2C companies.

Services

• Fractional CMO service: senior marketing leadership on a part-time basis, for businesses that do not need a full-time executive.
• Go-to-market planning: a go-to-market plan with scalable automation for growth.
• Channel strategy: decides the mix of channels, from SEO and content marketing to pay per click.
• Marketing team leadership: directs the marketing department and works with outside agencies.
• Growth measurement: KPI dashboards and build, measure and learn cycles for testing ideas.

Who it works with

Ambitious business leaders. The site lists example work for SaaS, fintech, AI, cloud and real estate companies.

Key facts

• Methodology: Lean Startup
• Engagement: Part time, typically 5, 10 or 20 hours a week