GROKKETSHIP

GROKKETSHIP provides fractional chief marketing officers, meaning senior marketing leaders who work part time for businesses that want CMO-level direction without a full-time executive hire. The firm says its fractional CMOs have previously held director-level or higher roles, usually as chief marketing officer, in B2B, B2C and D2C companies. It serves growth-stage businesses, including SaaS companies and small businesses, and it describes its method as built on Lean Startup principles.

Go-to-market plans with automated growth

The core deliverable is a go-to-market plan. The firm says each plan is tied to objectives and key results, and it names the marketing actions, their timing and the key performance indicators that will measure success. The aim is the scalable automation a business needs to keep growing once it has started. The firm calls this a growth engine: a set of systems that keeps running and gathers momentum, rather than a one-off campaign.

Channel mix and team leadership

A fractional CMO decides which mix of channels a business should use, from search optimization and content marketing to pay-per-click advertising, and works with the leadership team on the strategy behind that mix. The firm says the role also includes leading the marketing department, directing its team and deciding which outside agencies are worth keeping.

Part-time engagements and flexible hours

The firm says a part-time fractional CMO can work five, ten or twenty hours a week. That lets a business buy senior marketing leadership without the cost of a full-time payroll post, including payroll taxes and benefits. The firm presents the arrangement as an option for companies that are starting out, that are not yet ready to hire full time, or that want an outside view of how their product is marketed.

Reporting and data-led decisions

The firm says clients receive weekly reporting on their key performance indicators, which can include return on ad spend, customer acquisition cost, cost per lead, churn and sales qualified leads. It says its CMOs make decisions from data and metrics, and that results are tracked through an automated system. It also says a CMO sometimes has to take on sales or product development work as well, because the strategy has to cover the whole company.

Build, measure, learn loops

The site describes a testing method built on build, measure, learn loops, and it lists KPI dashboards and marketing automation among the services. The firm says the loops are how it moves an idea from a hypothesis to a result that can be measured, before a larger budget is committed.