Bounty Hunter

Fractional growth marketing for B2B software

Bounty Hunter confines its marketing work to business-to-business software companies. Fractional marketing and creative specialists join a client's team and work alongside its staff, often through shared Slack channels. The agency says its model is sustainable growth rather than quick fixes, and that it supports B2B software products through paid advertising, content, analytics, conversion work and email.

Two routes for product-led and sales-led companies

The agency frames its work around two models. For product-led software, the work centers on converting trial users into paying customers and on building acquisition frameworks that cover adoption as well as the first sale. For sales-led software, the focus is paid marketing that produces qualified leads and more realistic revenue projections in businesses with long decision cycles. In both cases, the agency says it combines insight from product, sales and marketing teams.

Paid, search and onboarding work

Paid advertising uses pay-per-click campaigns built for B2B products, planned on research into competitor campaigns, market behavior and sales cycles. Product-led content aims to build search visibility for a specific audience. Onboarding and activation use in-app messages and email sequences. Landing page and post-click work tries to move visitors further down the funnel with clearer messaging and better qualification of leads. The agency runs A/B growth experiments on channels, audiences and funnels across websites and apps, recording results so that the team learns from each test.

Measurement and the wider customer base

Analytics and attribution are set up so that funnel metrics such as conversion rates, the cost of qualified leads, sales velocity, customer acquisition cost, payback periods and lifetime value can be read clearly. The agency uses methods including lifetime value projections, n-gram analysis and buyer intent data to find prospects similar to a client's best customers, aiming to widen acquisition while holding ad spend in check.

Who the engagements suit

The agency says it suits long-term partners who will invest in performance marketing over months or years and have budget for an ongoing partnership. It is not aimed at clients looking for overnight results. It works with founders, chief executives, managing directors and marketing teams, and its track record includes more than 50 SaaS companies, which it says it has helped build pipeline and revenue.