Element-360

Element-360 uses data science to generate leads for residential property developments, mainly mixed-use projects across the Western Hemisphere. The company came to the work from marketing services for developers, and it now describes its focus as growing communities through data science driven digital marketing, a change it has made over almost two decades.

Campaign intelligence and attribution

The firm applies enterprise-grade artificial intelligence and machine learning to review how its campaigns perform and to lift the quality of the leads they bring in. Its tracking and attribution work shows which channels and campaigns bring in buyers, so that analytics sit at the center of the offer. Clients receive channel and campaign intelligence that goes well beyond counting clicks.

The Element Oracle prediction model

The company's predictive models are informed by sales data, and it has built an AI system it calls Element Oracle. In the company's own words, the aim is to train a large language model on machine learning, one that uses data-driven logic to improve digital marketing. Predictions of this kind are applied to the choice of audience and message for each development.

Search, social and paid channels

The services cover search engine optimization, social media marketing, search and social advertising, conversion rate optimization, email and customer relationship management. The company's channel work follows the buyer's full journey, from first contact through to sale. Conversion rate optimization is used to improve how visitors respond once they reach a development's pages.

Developers and residential communities

The clients are real estate developers and their residential projects. Among the developments on the list are Talisker Club, set in Park City, Utah, and Baker Residential, based in Raleigh, North Carolina. Mountainside at Northstar in Truckee, California, and the Waterfront at Daniel Island in Charleston, South Carolina, also appear. Other developments on the client list include Sedona Lakes in Texas, Oakland Park in Florida, Smith Mountain Homes in Virginia and the Madeline Hotel and Residences in Telluride, Colorado. The company has been in digital marketing since 2009, and its partnerships reach beyond the United States.