GoBeyond SEO

Charlotte, North Carolina, is home base for GoBeyond SEO, which generates leads for professional service firms through search work. It works mainly with professional service firms, helping them win new clients through search optimization, search advertising and a structured sales process. Its sector list covers family law practices, home care providers, accountancy firms and staffing agencies.

The Predictable Leads System

The agency's core offer is a three-step process it calls the Predictable Leads System. Its first step moves a client's sales process online by targeting the right prospects with messages designed to hold their interest, and by building a funnel that carries them from first contact towards a sale. The second step puts qualified prospects into that funnel by letting them see the client's expertise through a short buying journey. The third step tracks marketing spend closely, so that the firm can see which channels bring results and which should stop.

Search optimization and paid search

In search engine optimization, the firm uses data to lift how often its clients' sites appear and how many visitors arrive from search in the Charlotte area, including local search work. Its search advertising covers pay-per-click campaigns and search engine marketing, aimed at turning visits into leads. The firm also designs branded, responsive websites and says each client owns its website and marketing material, rather than leasing them from the agency.

Discovery, strategy and blueprint

New clients start with a 30-minute discovery call, then a plan review and a blueprint session before any work begins. The firm states that it does not take on direct competitors of an existing client in the same area. For firms that do not fit its usual sectors, it offers a strategy session to scope a custom quote.

Case work and client results

The firm's material includes a case study from a home design business, and says it helps clients break through a growth plateau. It presents its team as proven growth specialists, and says the goal of its work is measurable returns in the form of revenue and scalable systems. Its site also publishes business growth and marketing insights for firms that want to follow the subject without committing to a service.