Convertica LTD

Done-for-you conversion optimization, from mockup to live test

Convertica offers conversion rate optimization as a complete service: the same team that studies a website also redesigns it, tests the changes and writes the code. The agency says it has worked with more than 1,000 clients over the last eight years, and its site promises conversion gains in a range of 20 to 100 percent or more. That is its own claim, not an independent measure.

What is included

Three elements make up the offer. Mockups and redesigns cover complete visual overhauls built around the client's brand and audience. A/B testing comes with weekly reporting, so that each result is set out with its supporting data. Front-end development is handled in-house, which means a tested page goes live without a handover to another team. The agency starts with a free audit that looks for what is holding conversions back, and it also offers a strategy call and a custom split testing plan.

Kinds of site it works on

Agencies and digital services are the type of website it names as its specialty. The case studies and client write-ups on its pages involve other online businesses as well, among them a membership ecommerce store selling text for tabletop role-playing games, an affiliate site, a business valuation tool for online companies and a site operated by a content marketing firm. The agency reports changes such as a rise in paid membership sign-ups of nearly half, and a gain of more than half in conversions on a valuation tool within seven weeks.

Testing discipline

The agency also describes pausing and restarting a test when something on the page changed unexpectedly, so that the result would not be distorted.

The site also invites visitors to book a strategy session by phone.