InformaticsIMS

Chicago campaigns for search, paid and social

Working from Chicago, InformaticsIMS offers digital marketing built on search engine optimization, paid advertising, social media and branding. The company says its clients include early-stage firms in River North and large enterprises in the South Loop, with its focus on Chicago and the wider area. Its strategies begin with analysis and tracking, then set conversion goals, so changes to a site and its campaigns can be measured against results.

Ecommerce sites and Magento builds

Its web design work includes eCommerce website design, Magento development, mobile app development and landing pages built for search. Its Magento developers are described as having more than eight years of experience, and its technical team builds in-house, from creative work through to code. Speed and mobile friendliness feature heavily in its SEO offer, since page loading time and mobile performance both affect search ranking.

Local leads for service businesses

Local business marketing centers on Google Business Profile work, which helps service businesses generate local leads and traffic. Its published examples cover search and paid campaigns for air conditioning and HVAC firms, body shops, contractors, DJs, law firms, medical practices and plastic surgery clinics. Campaigns are aimed at drawing qualified visitors from neighborhoods such as River North, Wicker Park, Lincoln Park and West Loop.

Guides on social ads and online shopping

The firm publishes guides on Facebook ads and on diversifying an internet marketing strategy, along with pieces on the influences of online shopping and on ways to lift ecommerce sales and conversions. Its social media work for ecommerce businesses covers campaigns across platforms, with content planned around each client's local market.

A team that handles creative and code

The in-house team covers creative, development and marketing under one roof. Its approach is built on custom strategies rather than templates, and clients receive regular, transparent updates on what is being done and how it is performing. Its marketing offer is built from packages that scale with each business.