Business JetPack

Business JetPack, a growth marketing consultancy, says it has generated revenue for its clients since 2011. Its method puts a written account of a stalled business ahead of any spending. The firm argues that more leads, more spending and more tactics help only once the owner can see where they will land.

A written diagnosis first

The diagnosis is delivered in writing about a week after the final session. The firm argues that the data a business relies on is often missing or misleading rather than simply wrong, and that the real limit is usually a business that cannot make a confident move without its owner involved. It says the work avoids long discovery phases.

Fractional marketing leadership

A fractional chief marketing officer role is part of the offer: the firm supplies experienced marketing leadership without a full-time hire. It states that only senior people work on accounts and that there are no juniors on a client's team.

Paid traffic management

Paid traffic management covers writing and testing ad copy, choosing placements and networks, structuring campaigns, managing bids and setting up conversion tracking. The firm says the purpose is to stop wasted ad spend and tie spending to real sales figures.

Website, funnel and conversion work

Work on a website includes brand and identity refinement, content creation and organization, search engine optimization, user experience and interface design, and conversion rate optimization. The firm maps strategy across the customer journey, from awareness and interest through desire and action, and on to loyalty programs.

Audits, testing and reporting

The firm audits websites and landing pages, runs user research and testing, and reports performance and progress to the client. Its off-page work includes link building.

Sectors and ideal clients

The firm has sector pages for telehealth and medical, dental, legal and e-commerce businesses. It describes its ideal client as a business owner or decision maker with a positive, ethical approach, a product that solves a real problem and a clear view of who buys it.