Key Principles

Key Principles is a digital marketing agency from Nottingham that works remotely with clients around the UK and beyond. It has operated since 2005 and says it accepts only clients it believes it can help make a profit.

What Key Principles offers

• Paid media — advertising management on Google, Bing, Facebook and LinkedIn.
• Search engine optimisation — work aimed at raising traffic and sales.
• Web development — sites built to be search-friendly and to turn visitors into customers.
• Content and design — copy and creative material for nurturing prospects.
• Tracking and reporting — data collection behind each campaign.
• Training — tailored sessions for teams that keep work in-house.

Who it works with

Marketing teams at businesses of varied kinds. Each client gets one account manager, contracts have no fixed term, and advertising spend is paid directly to the platforms.

Key facts

• Based in: Nottingham, England
• Founded: 2005
• Partnerships: Google Partner agency since 2014
• Membership: Chartered Institute of Marketing