Firebrand

Firebrand is a behavioural marketing agency in Minneapolis, Minnesota, that draws on behavioural science, social neuroscience and applied anthropology to plan its campaigns. Its work spans influence strategy, community building, content and digital builds for clients of many sizes.

Products and services

• Content strategy and creation: planning and writing content meant to shape how an audience thinks and acts.
• Web and app design: design of websites and mobile apps with the user in mind.
• Web and app development: building the sites and apps it designs.
• SEO, CRO and SEM: search optimisation, conversion rate work and paid search.
• Influence strategy and community building: positioning and messaging work, plus programmes to grow engaged communities.

Customers and markets

Firebrand says its clients range from Fortune 100 companies to early-stage start-ups, including SaaS brands and social impact organisations. Its published results mention work for an automotive technology start-up, a trucking-sector app and collegiate marketing campaigns.

Key facts

• Based in: Minneapolis, Minnesota, USA
• Approach: marketing grounded in behavioural science research
• Services: strategy, content, design, development and search marketing