Filament

Filament specialises in marketing for business-to-business technology companies, including software and SaaS vendors. It plans campaigns around long B2B buying cycles and also helps vendors market through their reseller and partner networks.

Services

• Go-to-market planning: sharpens a product's positioning and builds demand when entering new industries or regions.
• Channel programme marketing: recruits suitable channel partners and runs marketing through them.
• Partner marketing: launches products to a vendor's partner ecosystem.
• Content and creative: material for each stage of the B2B buying journey aimed at decision-makers.
• SEO and paid search: search engine optimisation plus Google Ads, SEM and LinkedIn advertising aimed at a target customer profile.
• B2B social media and websites: LinkedIn-led social content and website design.

Who it works with

Filament targets B2B technology brands, software houses and SaaS companies, as well as vendors running channel partner programmes.

Key facts

• Award: content marketing campaign category winner, Semrush Search Awards Australia 2022
• Focus: B2B technology marketing