iStrategy

iStrategy is a marketing consultancy. It helps companies use inbound marketing to support their sales teams, and it treats close cooperation between marketing and sales as the base of a lasting customer acquisition system.

What iStrategy offers

• Inbound marketing strategy — communication plans matched to each stage of the buyer's journey.
• Content strategy — material written around customers' current questions, to shorten sales cycles.
• SEO strategy — search optimisation planned together with content.
• Marketing consultations — reviews of existing marketing and sales processes.
• Single CRM for the organisation — tools that join sales and marketing work in one system.
• Marketing automation — automated workflows built into the sales process.

Who it works with

Companies selling services or products that want to reach buyers at every stage of the sales funnel, not only at the final decision point. The site also mentions supplying materials for buying committees.