Contentlabor

Contentlabor is an agency built around content marketing, with search optimisation and analytics supporting the content it produces. Its method starts with market and competitor research, moves into strategy and campaign planning, then tracks results against agreed performance indicators.

Services

• Content marketing: data-led content meant to entertain, inform, help and convert, depending on the stage.
• SEO and SEO consulting: search optimisation and advice to improve visibility.
• Data analysis and web analytics: measuring campaigns and forecasting expected returns.
• Data visualisation: reports that show how content and search work are performing.
• Creative services and website building: design work and new websites.

Its process runs in steps: the agency analyses the market and competitors, documents a strategy, launches and optimises campaigns across channels, then reports on performance and feeds the lessons into the next round.