InfluencersFriend

InfluencersFriend is an agency that helps brands find, approach and sign content creators, and then manages the relationship. It describes ten years of work with creators and more than ten thousand conversations with them.

The firm says it uses relationship, deal and campaign history rather than follower counts alone when it picks creators. Clients keep final approval over each deal.

Products and services

• Creator research: matching creators to a brand using audience data and fit.
• Outreach: personalised messages and follow-ups that turn matches into conversations.
• Deal negotiation: agreeing rates, deliverables, usage rights, timelines and terms.
• Campaign management: running work from approval through to reporting and spotting partnerships worth repeating.
• Target lists: influencer lists delivered in Airtable, Notion or spreadsheet form.
• CRM template: an Airtable and Notion template for brands that manage their own campaigns.

Who it serves

Direct-to-consumer brands, including car-related and lifestyle creators' audiences on YouTube, TikTok and other platforms.

Key facts

• Experience: ten years of creator relationships
• Platforms: YouTube, TikTok, Airtable, Notion