Blue Key Digital Marketing

Blue Key Digital Marketing is a South African agency that now concentrates on marketing for live entertainment and the performing arts. It works with producers, presenters and cultural entrepreneurs to win ticket buyers, keep them engaged and bring them back season after season, while taking work from outside the country too.

What Blue Key Digital Marketing offers

• Marketing strategy: insight-led plans that map audiences, messages and channels.
• Audience acquisition: targeted campaigns to reach likely ticket buyers and supporters.
• Email and CRM marketing: email journeys that turn one-off buyers into repeat attendees.
• Web and conversion design: websites and landing pages that lead visitors towards booking.
• Publicity: its newest service, placing clients' work in the media and getting it talked about.
• Creative content and analytics: campaign creative, social content and measurement of results.

Who it serves

Clients are mainly theatre producers and arts organisations; past projects include a theatre company's first post-lockdown production and branding for a Dubai business consultancy.

Key facts

• Based in: South Africa
• Founder: Calum Stevenson, with 30 years of entrepreneurial and corporate leadership