Growth Hacker Marketing

In Winnipeg, Growth Hacker Marketing works with small local businesses that want sales growth without paying for a full in-house marketing department. The agency describes its philosophy as putting sales growth first, while checking that the rest of the business runs as efficiently as possible and that unnecessary costs are cut.

Sales growth first, then the whole business

The agency looks at every part of a client's business and treats each point of contact with customers as something to improve, whether it happens online or offline. Its argument is that long-term success depends on all of those touch points pointing the same way. Its own terms describe the offer as custom work for each business, rather than a fixed package, and it says a small company can receive a marketing department's output for less than the cost of hiring one.

Websites, content and social media

For websites, the agency says it builds or updates sites so they are easy to use, search friendly and suited to e-commerce, including online shops. Content work covers written, audio and video material for the website and social media, aimed at pulling customers in through proven inbound methods. Social media work covers planning, engagement and measuring what works. The firm also manages email lists for email marketing and keeps the brand consistent across every point where customers meet it.

Research, planning and the less visible jobs

The agency offers market research and analysis, which it presents as a close look at a client's market and what the findings mean for decisions. It also sets up and manages CRM and content management systems, produces visuals that reflect the client's brand, and works on pricing strategy, including e-commerce pricing intended to make buying easier. Business plans, marketing plans and financial forecasts are part of the same offer, along with bottleneck and cash flow reviews. Crisis management, planned public relations and the handling of tender submissions such as requests for proposals are listed among its services as well.

Who it is for

The agency says its clients are small businesses with limited budgets, and firms too small to justify a traditional marketing agency. It states that it expects a sustainable result to arrive quickly, because sales are what keep a business running. It describes its results as guaranteed, and it positions itself as a partner that a small company can use without the overhead of an in-house team.