Bonafide

Bonafide is a digital marketing agency in Houston, Texas that works with growth-minded businesses across the country. It uses a client's website and current tools to raise traffic, leads and sales, and tracks new customers and revenue back to the activity that produced them.

Services

• Inbound marketing: content and campaigns that draw prospects to a business online.
• Market research: using data to target prospects and adjust campaigns.
• Search and answer engine visibility: SEO, including visibility in generative AI answer engines.
• Integrated marketing: bringing a client's tools, channels and data together in one place.
• Monthly reporting: a short report each month focused on the figures that matter.
• Business planning: turning a client's goals, priorities and challenges into a marketing plan.

Customers and markets

Businesses nationwide, including companies without in-house marketing staff. One case study describes a steel manufacturer, Whirlwind Steel, moving from traditional to internet marketing to win new prospects and sales.

Key facts

• Based in: Houston, Texas, United States
• Approach: no fixed template; each plan follows the client's goals