Gastronomic Agency

Gastronomic Agency is a marketing agency that works only with food businesses. Its team includes former chefs and restaurateurs, so the people planning campaigns have worked inside the trade they now promote. Most of its work is packaged into a single digital plan that bundles advertising, content and search work for restaurants and food brands, including those selling online.

Services

• Paid advertising: takes over a client's Google, Facebook and Instagram ad accounts, writes the ads and keeps testing them.
• Ad copywriting: copywriters learn each brand's tone of voice before writing campaign material.
• Content and blogs: plans a content strategy and produces blog posts, recipes, photography and video.
• Search engine optimisation: audits a client's site, researches keywords and reworks the copy so search engines can read it clearly.
• Websites: builds new sites for food brands, often alongside the advertising work.

Customers and markets

The agency focuses on restaurants, food producers and food e-commerce brands. Client comments on its site describe it building a new website and handling all digital advertising for a brand growing its online sales.

Key facts

• Sector focus: food and drink marketing
• Team background: former chefs and restaurateurs alongside marketers
• Publishing: has written a book on marketing food businesses