Final Step Marketing

Founded on older branding and public relations habits and refitted with analytics, Final Step Marketing works as a brand consulting and digital marketing agency for the New York City area. It describes itself as a one-stop, full-service shop whose approach joins creative thinking with enough statistics to take guesswork out of decisions.

Brand building from the ground up

The agency follows a six-step method, which it calls the FSM method, to build or rebuild a company's brand so that it gains a lasting competitive advantage. Its older text says it has deep knowledge of modern channels, advanced analytics and big data, and it frames the combination as especially useful for crowdfunding and other campaigns that need to be measured.

Paid social media rescue

One case study on its pages concerns a Facebook advertising campaign that was spending heavily and losing money for a client after months of running with support from the platform. Final Step reviewed performance, engagement and click data, then rebuilt targeting after research showed which audiences the earlier campaign had missed. It revised the ad copy and promotional videos, added referral and affiliate incentives, and says that after forty-five days the conversion cost on nearly all the ads had dropped sharply.

Email funnels and tracking

A second case study covers a healthcare and biotech client whose email open and click rates were well under industry norms. The agency built an automated sequence of messages released on set dates in a set order, designed to deepen engagement with past, present and future customers. For the landing pages it installed tracking to count visits and bounce rates, so that the conversion rate could be improved with real data.

Where the agency says it works

Final Step says it serves clients in New York City and, in its own words, regards itself as the top brand consulting and digital marketing agency in the area, which is its own claim. Its services include data and analytics, paid social media management, email marketing and design.

Availability

The agency's pages stress round-the-clock service, saying a business does not stop at night and neither does the team. It offers a free thirty-minute strategy call as the first step.