Final Step Marketing - Content Marketing Agency
Final Step Marketing
An agency with an eye for creativity and the statistical knowledge to take the guesswork out of important decision making is the new era of crowdfunding marketing Built by old school branding and PR principles, with a deep knowledge of modern digital marketing channels, advanced analytics, and big data capabilities make FinalStepMarketing the one stop shop for your business needs
A Full Service Marketing Agency You Won’t Need To Go Anywhere Else!
Facebook Ad campaigns accounted for over a quarter of all digital spending in 2020 – 25 2% - just behind Google at 28 9% (Source) Our client was operating a Facebook Ad campaign with a $7,000 daily ad spend, converting at $8 per sale after four months – with ongoing support from a Facebook representative
After analyzing the data in several different ways, it was apparent that the campaign was losing the client thousands of dollars per day, essentially putting them on the verge of going out of business We assessed the client’s ad performance, engagement, clicks, and other key metrics to begin developing a plan to bring them from ruin to reigning supreme in a short period of time
After a careful assessment of our client’s current Facebook Ad campaign status, we created a plan to bring the campaign out of a pit of spending and into a realm of earning – here is what we did: These emails are created to go out to recipients at a set date and time – in a specific order We created this funnel to help advertise our client and their business, creating more engagement with clients (past, present, and future)
Word-of-mouth-marketing is a great way to spread the word about a business – we used this concept with our client’s ads to bring exposure to their referral and affiliate program incentives
It was important for us to track the number of times our client’s landing pages were accessed, the bounce rate, and other key metrics To help ensure that the client’s funnel was working correctly, we implemented a series of advanced tracking systems to gather the data necessary to create the optimal conversion rate
Using the information we had gathered; it was apparent that ad revisions and the revamping of promotional videos was necessary Using our expertise in the industry, we were able to make the necessary changes to positively promote the client through revised ad content and video promotions
Industry trends are always changing and evolving – our team did the necessary research to determine what areas of campaign targeting were being missed by the client’s previous campaign efforts Upon conclusion of our research, it was apparent that a complete revamp of the campaign for targeting was necessary
The average cost per click (CPC) on Facebook is 94 cents, making it a cheaper platform to advertise on than LinkedIn, Instagram, and YouTube (Source) After 45 days, our client began seeing remarkable results from the implementation of our carefully designed plan
Looking at the screenshot below, you can see that the conversion on nearly all the ads within the campaign were brought down below 90 cents This is almost unheard of and unattainable in the industry These results show that with a good strategy, the proper research, and a team behind you with the necessary skills – great ad conversion is a goal that can be achieved
Email marketing is one of the most effective ways to personalize messages based on the recipient's interests, drive engagement, create leads, and increase sales 93% of B2B marketers distribute content via email (Source)
Our client was operating in the highly competitive healthcare and biotech verticals The email open rates for these verticals stood at 19 14%, with a click-through ratio of 2 94% and a click-to-open ratio of 15 38% The client was performing more than 15% below industry standards The client also obtained targeted contacts at $2 80 per contact, which is near average in the respective vertical
Email subject lines are the first thing people see when they open an email With this in mind, we improved the client's email subject lines to make them trigger curiosity and intrigue in recipients We made them short, engaging, and relevant to the client's brand We also used relevant keywords that capture the recipient's interest and make them want to scroll to the email content In return, the emails received higher open rates
After assessing the lead generation strategies used by the client, we decided to think outside the box and generate leads cost-effectively We employed lead generation tactics such as: looking into the database of old and dormant customers, reaching out to older customers, incentivizing loyal customers, finding customers through relevant hashtags, opt-in forms, etc
Advanced segmentation demystifies a target audience and tailors your campaigns to fit specific groups of people We did this by looking at psychographics to understand what motivates the audience and what they need We were thus able to target them with effective messaging that engages them
We decided to think about what we wanted to achieve with the email marketing strategy One of the things we looked at is the template design Essential factors such as where to put images, text alignment to suit how most people read content, where to place the CTA and how many times, etc , were all considered while looking at the design In addition to the layout, we also worked on other elements, such as color
Our client's email open rate shot to 42% in just one month, more than double the industry standard in health and biotech The click-through rate increased to 5 3%, while the cost of lead sourcing decreased by 57% to just $1 20 per contact
Google accounts for at least 92% of global searches, accounting for an estimated 5 6 billion searches per day (Hubspot) 64 6% of those searching google with the intent to buy a product click on google ads, with the remaining 35 4% accounting for organic search (WordStream) But our client, a popular veterinary clinic in the tri-state area, wasn't reaping these benefits from their google ads campaign They had hired a prominent local agency to manage their ad spend But after six months, they had burned through $27k with no results to show for it We audited the campaign to determine why it failed to scale and implemented some changes we thought could help
After 10 days of our work: After a thorough audit of the client's ad-spend and performance metrics, we implemented these changes to their google ads campaign:
Digital Marketing
