Gripped

Gripped is a B2B digital marketing agency based in London that works with software, AI and technology firms. It concentrates on pipeline and revenue, and it tracks campaigns through to closed deals. Founders, sales leaders and marketing teams are the people it works alongside.

What Gripped offers

• Strategy: deciding who to sell to, what to say and which channels to use, which then guides the other services.
• Paid search: Google and Bing campaigns managed to produce sales opportunities rather than clicks alone.
• Paid social: LinkedIn and other social campaigns designed for long business buying cycles.
• Account-based marketing: target account lists and buyer personas, followed by campaigns aimed at those accounts.
• SEO and AI search: page-by-page search planning, plus work to get a brand cited by AI assistants and Google AI Overviews.
• Website design and development: sites structured for search from the first wireframe and easy for staff to edit.

Who it serves

SaaS, AI and tech companies, with demand generation aimed at B2B firms scaling their annual recurring revenue.

Key facts

• Based in: London
• Clients served: more than 160 SaaS, AI and tech companies, as stated
• Billing style: the earlier profile noted work is not billed by the hour