Godfrey

Godfrey is a full-service marketing agency that works only in business-to-business marketing, with a particular focus on industrial companies. It has operated since 1947 and says its clients span more than 50 industries. The team covers creative work, strategy, media relations and lead generation.

What Godfrey offers

• Marketing strategy — research into what buyers want and how to position a product for them.
• Creative services — visual design and campaign creative for trade and digital channels.
• Lead generation and media planning — paid media plans aimed at winning new customers.
• Public relations — securing interviews and coverage in trade publications.
• Content — blog posts, podcasts, white papers and case studies.
• Recruitment campaigns — social-first campaigns to attract staff, such as one run for Pixelle.

Who it works with

Industrial B2B firms, including those:

• selling to architects, designers, consultants and end users
• in chemicals and their supply chains
• in equipment rental
• in automation, controls and manufacturing
• in material handling and logistics

Key facts

• Founded: 1947
• Industries served: more than 50
• Specialism: industrial B2B marketing