Gianfagna Strategic Marketing, Inc.

Gianfagna Strategic Marketing, Inc. is a marketing advisory firm in Cleveland, Ohio, run by strategist Jean Gianfagna. She opened the agency in 1992 after senior roles at advertising agencies and a large business-to-business company in Washington, DC. The firm plans and delivers integrated marketing programmes, starting from strategy before moving to creative work.

What Gianfagna Strategic Marketing, Inc. does

• Marketing strategy: written roadmaps covering traditional, web and social media channels.
• Consulting and audits: reviews of an existing marketing programme, backed by a published guide to the audit process.
• Branding strategy: positioning work to sharpen how a company presents itself.
• Direct marketing: data-led campaigns aimed at a company's most promising prospects.
• Content and inbound marketing: content plans to engage customers and prospects.
• Campaigns: creative development and hands-on help putting a marketing programme into practice.

Who it serves

The firm says it has worked for Fortune 500 companies and other large marketers, and client comments on its site come mainly from organisations in the US Midwest.

Key facts

• Based in: Cleveland, Ohio, United States
• Founded: 1992
• Leadership: Jean Gianfagna, strategist and creative director
• Recognition: inducted into the American Advertising Federation-Cleveland Hall of Fame in 2025, among other marketing and business awards
• Publishing: writes the Smart Marketing Strategy blog and speaks on marketing, branding and advertising