Ingredient

Ingredient is a marketing agency based in Minneapolis that works with food and food-adjacent brands. Its team includes strategists, designers, developers, writers, photographers, videographers and culinary staff.

What Ingredient does

• Lifestyle marketing: content and campaigns rooted in food culture.
• Performance marketing: campaigns built around measurable goals.
• One-to-one marketing: direct communication with individual consumers.
• Content creation: recipes, photography and video, produced with in-house test kitchens.
• Newsletter and publications: a food marketing newsletter called The Feed and a printed seasonal cookbook.

Clients

Food brands and companies that sit near the food industry.

Key facts

• Based in: Minneapolis, Minnesota, USA
• Founded: 1994
• Team: strategists, creatives, technologists and chefs, some working from other states