Gene Digital

Gene Digital is a small marketing agency that runs paid advertising and app store optimisation for small and medium-sized businesses. Clients deal directly with senior specialists rather than junior account managers, and one team handles campaigns across six ad platforms with a single report.

What Gene Digital does

• Paid advertising: campaign management from set-up to optimisation on Google, Facebook, TikTok, Snapchat and Apple Search Ads.
• App store optimisation: keyword strategy and creative testing to improve how apps rank and convert on the Apple App Store and Google Play.
• Analytics and reporting: reports that tie advertising spend to business results.
• Creative strategy: testing ad formats, messages and visuals to find what converts.
• SEO and content: earlier work covered on-page and off-page SEO, keyword research, citations, technical SEO and content such as articles, video and infographics.

Customers and markets

The agency focuses on small and medium-sized businesses, including app publishers, and says it has worked on web projects for companies in a range of industries.

Key facts

• Platforms: Google Ads, Meta, TikTok, Snapchat, Apple Search Ads, Google Play
• Contracts: no lock-in terms