Fronetics

Fronetics acts as an outsourced digital marketing department for companies in the supply chain sector. It brings buyers to a client's website through expert content and then helps nurture them through to a purchase. It describes itself as a deliberately small team that pairs marketing skills with supply chain knowledge.

Products and services

• Marketing strategy: plans a digital marketing approach built on expertise rather than sales messages.
• Content: writes blog posts, case studies, industry reports and press releases.
• Social media and video: runs social accounts and produces marketing video.
• Email marketing: marketing emails, drip campaigns and announcements.
• Websites and paid ads: builds websites and runs pay-per-click, display and social advertising.
• Sales enablement: content, technology and processes that help sales teams close faster.

Customers and markets

Fronetics focuses on software and SaaS firms, robotics and automation, distribution and material handling, logistics and third-party logistics providers, manufacturing and warehousing, transport and trucking, and packaging.

Key facts

• Sector focus: supply chain and logistics
• Team: a small team by design