Arcs & Curves DMCC

Dubai agency that pairs HubSpot with design and campaigns

Marketing, web design and branding come together at Arcs & Curves, an agency in Dubai that is also a HubSpot partner. Its working formula, printed on its homepage, is strategy multiplied by technology equals growth. The agency says it helps companies launch, grow and scale by consolidating marketing, sales and service on one AI-powered platform, and by building websites meant to convert visitors into leads. It also describes itself as award-winning, which is its own claim, and says hard work, integrity and professionalism define it as much as creativity.

Moving a business onto HubSpot

Much of the recent writing on the site concerns HubSpot adoption. Articles cover a data mapping and acceptance checklist for CRM migration, a readiness checklist for UAE businesses before implementation, advice on choosing an implementation agency for a software-as-a-service company, and reasons why many businesses struggle with the platform. The agency's position is that a powerful system only pays off when a company has agreed its sales process, prepared its customer data and given internal staff clear ownership before the work begins.

Websites and ecommerce

The web design service builds conversion-focused sites and ecommerce stores, with maintenance for those that need ongoing care. Its guidance pieces include a checklist for an ecommerce site build, a design brief for UAE businesses to settle before asking for quotes, and an explanation of growth-driven design, an approach in which a website is improved continuously after launch. Reporting tools for online stores are also a topic it covers.

Integrated campaigns and social media

On the marketing side, the agency plans campaigns across social media, search, display, video advertising, influencer marketing and online public relations. Its case studies illustrate the range.

• A launch campaign for a consumer audio product, which the agency says won an award and produced a very large return on investment.
• Brand work for a property developer whose projects include luxury resorts in the Caribbean.
• A tourism campaign promoting Geneva to travellers from the Gulf, which combined social media strategy with the inbound method.
• Lead generation and online registrations for the UAE's largest student fair, where social media drove millions of ad impressions.
• A social media community built for a money exchange business, growing from zero to 100,000 followers in ten months.

Branding and lead generation

Brand creation and identity design are offered for companies at launch or at a rebrand, and lead generation campaigns aim to bring in qualified enquiries and sign-ups. The agency summarises its character with the line that it takes things personally, which it presents as something clients value.