Essential Content

About Essential Content

We help brands, agencies and in-house teams deliver first class user experiences

We place your content squarely in front of the people who need it, driving sales and improving perceptions of your business

Off-page SEO & Digital PR

Strategic, personal outreach amplifies your content, attracting high quality links and coverage, as well as customer attention

More about what we do

Who we've worked with

What our clients say

"They make outsourcing stress free"

"We found their sector expertise and commitment to user experience best practices very valuable We particularly valued their understanding and application of regulatory and risk considerations We value them highly, which is why we’ve asked them back multiple times to support our digital team They make outsourcing stress free ” Becky Franks, Head of UX & Optimisation, Co-operative Bank

"Significant increase in output, no sacrifice in quality"

"Essential Content has significantly increased the brand's content output without sacrificing quality They do their due diligence to stick to the company's voice and always complete the work on time " Samuel Clennett, Wise Payments (formerly TransferWise)

“Brilliant research, flexible style

"We hired Essential Content to create content for BBC Sport and BBC Three They were extremely flexible in terms of writing style, had brilliant research skills and came back with a host of extra ideas I found really useful for the project Professional, personable and I would recommend them highly

Amy Williams, Content and culture commissioner, BBC

“Links from almost every national newspaper, 70% increase in organic traffic”

“Since hiring Essential Content, our organic traffic has increased by more than 70% and we've earned links from almost every national newspaper and almost 100 influential websites This has improved brand perceptions and boosted organic search performance " Regan McMillan, Director - Kiwimovers co uk

The fundamentals of UX copywriting and content design for insurance brands

When it comes to UX writing, for most companies, it’s fairly easy to just apply the basic principles like “keeping things simple” and “putting the user at the centre of any content you create” But what about brands who need to give users a lot of jargon-filled information, or insurers that are mostly concerned with […]

5 common myths about UX writing

Since UX writing is a relatively new discipline, most people, and businesses, are still trying to work out exactly what it is With that in mind, there’s a good chance that what you’ve heard about UX writing isn’t true Despite its seemingly straightforward name, UX writing blends a unique set of objectives to deliver user-focused copy […]