Friday Marketing Inc

Strategy comes before design and content at this Sacramento, California marketing agency, which takes on clients across the United States. Each engagement starts with a series of strategy sessions that look at every part of a business, with the aim of helping a company earn customer trust and a competitive edge before any website or campaign is built.

Strategy and brand first

The agency says a strategy-first approach to branding positions a company as a market leader, builds confidence among customers and makes its appearance more consistent. Messaging and positioning come out of the same sessions, so the brand identity reflects what the business actually offers rather than a stock template.

Websites built to earn trust

Web design is aimed at trust and conversion. The agency argues that a website has to help a visitor believe in the business and then take the next step, and it treats the strategy work as what separates its sites from others in a market.

Content for search and for readers

Its content team writes for readers first, and the agency says well-planned content both sells and improves search rankings. It stresses attracting the best traffic rather than the most traffic, and describes a process that combines research with targeted content creation. Help with building up online reviews sits alongside the SEO content.

Email, social media and automation

To keep a business visible after a first visit, the agency helps clients plan an email marketing strategy, sort leads by behavior and automate sales outreach. Social media posting supports the same goal of staying in front of an audience. A fourth group of services looks at internal efficiency: automations, processes and software that raise profitability.

How the work is organized

The offer is presented in four steps, each with a clear purpose: build the foundation with strategy, messaging, brand and website; attract more ideal clients through SEO content and reviews; stay top of mind with email and social media; and increase profitability through automation and better processes. The agency also shows examples of results on its site.

Friday Marketing Inc is a marketing agency in Sacramento, California, that takes on clients across the United States. It starts every engagement with strategy sessions that look at the whole business, then builds the brand, website and content around what those sessions find.

What Friday Marketing Inc offers

• Strategy and messaging: workshops that review the business and set out positioning and competitive advantage.
• Branding: a brand identity shaped by the strategy work so the company presents one consistent face.
• Website design: sites planned to earn trust and turn visitors into enquiries.
• SEO content and reviews: researched, targeted articles to win search traffic, plus help gathering online reviews.
• Email and social media: email strategy, behaviour-based lead segmentation and automated sales outreach, alongside social posting.
• Automation and software: streamlining processes and tools to make the business more profitable.

Clients

The agency serves businesses nationwide from its Sacramento base, aiming at firms that want the right visitors rather than simply more of them.