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Content Marketing Agency

Curata

Content curation and content marketing software for B2B marketing teams

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About Curata

Curata is a software business that made tools for B2B marketers to find, curate and publish third-party content. It was founded and run for about a decade by Pawan Deshpande, whose personal profile now sits on the Curata web address. The software was aimed at marketing teams that needed a steady flow of relevant material for blogs, newsletters and social channels.

What Curata does

  • Curata CCS: content curation software that crawls the web, filters duplicates, and ranks articles by relevance for each customer.
  • Curata CMP: a content marketing platform for planning, producing and measuring content.
  • Analytics: reporting that connects content to CRM, marketing automation, CMS and social data.
  • Publishing tools: options to organise, publish and promote curated items from one place.

Who it works with

B2B marketing teams, including a share of Fortune 100 companies, according to the founder's account.

Key facts

  • Founder: Pawan Deshpande
  • Customers: more than 1,000, as stated
  • Products: Curata CCS and Curata CMP
  • Related: Curata Ventures, the founder's investment vehicle

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-07. Organic ranks only; sponsored placements are never ranks.

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