Fractional Teams

Fractional Teams, based in London, lends businesses strategic, commercial and technical teams on demand instead of permanent hires. The idea is that a company can add marketing, product or executive capacity while avoiding the commitment of recruiting staff in an uncertain market.

What Fractional Teams does

• Fractional marketing teams: planning and posting across social networks to widen reach, lift follower engagement and bring in leads.
• Email and lead generation: campaigns run on the client's own mailing platform, with list validation and segmentation, contact sourcing, warm-up and handover of qualified leads to sales.
• Sales content: collateral and material for sales teams.
• Interim executives: consultants who can step in as a temporary C-level lead in technical or commercial areas.
• M&A due diligence: detailed assessment of a company or product before, during or after a merger or acquisition.
• Fractional product teams: competitor analysis, user and buyer personas, and scoping of product improvements or new propositions.

Who it serves

The service is aimed at companies that want to speed up growth and efficiency without growing headcount. Plans can be changed or cancelled at any point without a long contract.

Key facts

• Based in: London, United Kingdom
• Content: publishes articles and runs webinars on marketing, sales, community building and product topics