content26

Shoppers on Amazon decide in seconds, and content26 works on both halves of that moment: the product page they read and the advert that brought them there. The agency, based in Seattle, works to raise Amazon sales for consumer brands by pairing product content with advertising management, and it says it has been creating product content for well-known consumer brands for more than fifteen years.

Product pages shoppers read

The content side covers three formats: Essential Content, A+ Content and the Brand Stores that Amazon hosts. These are the enhanced listing pages and branded storefronts where a product's features, images and story are laid out. The agency says it works within Amazon's templates and tries to fit all the necessary product points into the limited space available.

Running the advertising

On the advertising side, content26 manages Amazon search and display campaigns, including Amazon DSP and fully managed campaigns, with the aim of building brand awareness and driving growth on the channel. It says it works with clients big and small, customizing its approach for each engagement and acting as an extension of the client's own team rather than keeping to a hands-off arrangement.

Credentials it lists

All of its employees have passed Amazon Advertising's Sponsored Ads accreditation, and the agency says it was an inaugural member of the Amazon Advertising Find-a-Partner Directory. It is also a partner of the Skai e-commerce platform, with every advertising team member certified on it, and an inaugural certified agency partner of Profitero, which supplies e-commerce analytics.

Beyond Amazon

The agency says it works on more than two hundred retail sites around the world and advises on strategy for Walmart.com and other online retailers. Its offer there covers e-commerce strategy, content and advertising.

Part of a European group

content26 belongs to Brand New Galaxy, a holding company in Europe that owns several specialized e-commerce firms. Through that group the agency can offer product and fashion photography, video that brings the physical shopping experience online, customizable e-commerce software tools that can be combined into an end-to-end set-up, covering content delivery, publishing, auditing and tracking, and campaign design that helps brands connect with consumers across platforms and languages.