Gabrielle Shaw Communications - Content Marketing Agency
Gabrielle Shaw Communications
Strategic communications shape brand performance and perceptions in good and bad times and should guide business strategy The key to creating powerful brand experiences is being consistent with the brand’s vision, values and purpose
EXPERIENCE WITHIN LUXURY As luxury and HNW brand behaviourists we understand audience motivation; how and why they spend For over two decades we have helped the world’s most admired brands stand for something bigger than their products
We curate the most awe-inspiring experiences We create master visions, producing clarity from complex road maps for large portfolio businesses to some of the world’s most discerning audiences
We are your closest allies, with you the entire journey, managing reputation, building compelling feature profiles planning succession, guiding philanthropy and creating legacy Gabrielle Shaw Communications is a global creative communications agency that partners with brands and entrepreneurs to unlock their purpose, shape perceptions, cultivate brand desire and drive commercial success
We design insightful creative communication strategies across luxury, lifestyle, retail, travel, beauty & wellness, food & drinks and arts & culture
GSC was briefed to launch the Corinthia Group’s new 5-star Hotel into London’s highly competitive market We carved out a place for Corinthia London and positioned the hotel as an innovator, synonymous with contemporary culture
Gabrielle Shaw Communications led brand strategy and PR to launch sustainable luxury Ayurvedic beauty pioneer Forest Essentials into the UK via London media, influencers, store retail and D2C digital customers
Gabrielle Shaw Communications leads media outreach campaign to announce Skinvaders metaverse activation of PUMA x Gen G collection Next-gen premium apparel brand, VALACLAVA, debuts Call of Duty’s first premium collectables, tasking GSC to launch the collection to media
GSC created a step change for Addison Ross by elevating its profile and cultivating brand desire, building its luxury lifestyle credentials
Gabrielle Shaw Communications positioned luxury handbag service COCOON at the forefront of the rental conversation at London Fashion Week AW22
GSC handled the recent investment round announcement for fashionistas favourite bag rental platform, COCOON
Gabrielle Shaw Communications was appointed to work with London’s game changing aesthetic doctor, Dr Vicky Dondos, to launch her book, The Positive Ageing Pyramid, and her clinic, The Firm
GSC launches Forest Essentials into the UK market Gabrielle Shaw Communications was tasked by Ladurée to launch their collaboration with Milanese maximalist homeware brand, La Double J
GSC oversaw the launch of The Grange Festival, a month-long opera and contemporary dance festival, at a crucial juncture following its separation and relocation from The Grange Park to The Grange @ Northington
GSC created an innovative campaign for Selfridges’ Project Ocean: a long-term partnership with the Zoological Society of London to protect our oceans
GSC represents Bicester Village, helping drive domestic and international visitors to the beautifully landscaped open-air luxury-for-less shopping destination in Oxfordshire
As AMEX’s Thought Leadership agency, GSC curates the bi-annual thought leadership series – The American Express Insights Network This successful series of C-suite networking events invites AMEX’s top merchants to attend live panels with global industry experts
Building on the success of the 2018 inaugural British Fashion Council Designer Pop-Up at Bicester Village, GSC helped conceptualise and launch an expanded boutique for 2019, showcasing 30 British designers in a flagship location at the luxury shopping destination
GSC worked as Peroni’s global communications agency for over ten years, creating their global style and advocacy programme and building their reputation among trendsetters and opinion-leading consumers worldwide GSC manage press and influencer work for Ladurée, with a special focus on creating high profile collaborations, as well as product launches, managing new shop openings and helping to drive both instore and online sales
GSC acts as Nurse Jamie’s UK marketing team, managing brand communications, sales, training and liaising with key accounts We were briefed to make Nurse Jamie synonymous with transformative, at home treatments and to drive sales in the UK across Net-a-Porter, Cult Beauty and Harrods To celebrate Lunar New Year 2019 at Bicester Village, GSC invited journalists to join the launch of ‘Celebrating China’, an exciting designer pop-up at Bicester Village curated by international fashion writer and influencer Susie Lau White Desert, a pioneer in Antarctica luxury adventures prides itself on revealing the interior of Antarctica to its guests The entire experience is run on strict ecological guidelines and all emissions are offset via the Carbon Neutral company As a longstanding client, GSC represents White Desert globally on communication and partnerships
GSC was asked to heighten awareness of the global sustainability platform, Positive Luxury, which awards a Butterfly Mark to those luxury brands demonstrating a measurable commitment to sustainability HURR is the UK’s first peer-to-peer wardrobe rental platform giving members access to an unlimited online wardrobe of must have contemporary and designer pieces
“We have been very lucky to have GSC work with our restaurants, 20th anniversary, on my books and personally sourced artisanal products Trust is very important to us and we have built that up over time and we have been very pleased with how they have nurtured relations with journalists that have followed us as we have grown ”
