Content Strategy Inc

Content Strategy Inc is a consultancy that helps organisations plan and structure complex digital content so audiences can find and use it. Its approach starts with research into who a website serves before any content is changed. The firm also trains in-house content teams and publishes free guidance for practitioners.

Products and services

• Content migrations: planning and overseeing the move of content during a website migration.
• Intranets: content and information architecture for employee intranets.
• Technical content: making complex material clear for specific audiences.
• Enterprise content strategy: organisation-wide strategies built on audience research.
• Team training: coaching in-house content teams in good practice.

Who it works with

The consultancy works with organisations that publish large or complex volumes of content, including their internal content teams.

Key facts

• Resources: articles, step-by-step guides, and templates and tools for content strategy work
• Method: research-led planning focused on audience needs