Cathey Communications

Cathey Communications, which works under the Cathey.co name, is a marketing consultancy for technology start-ups. It helps founders sharpen their messaging, plans marketing programmes tied to set business goals, and then carries them out using its own staff and contractors.

What Cathey Communications does

• Messaging: core positioning and messages for a company and its products.
• Public relations: press work driven by content.
• Analyst relations: engaging with industry analysts.
• Content and digital marketing: material and online programmes that support the strategy.
• Marketing strategy: programmes designed around specific business outcomes.

Customers and markets

Its clients are start-ups modernising IT with cloud-native and open source technology, including firms in DevOps tooling, infrastructure primitives, CI/CD, security operations and data analytics. It works with both open source and proprietary business models and takes on only a few clients at a time, with a small, senior team doing the work.