Cal Partners

"We don’t have time for social media!"

Focus on the day job

"How do we get more clients?"

Marketing for Professional Services

Welcome to Cal Partners

We are an award winning specialist marketing, digital marketing and social media agency working with you to attract ideal clients to your professional services firm

We guide you through the vast array of techniques and tools to gain the most return from your often-limited marketing budget, centered on realistic, results driven and robust marketing planning

We help your business to be found, understood and endorsed online through digital marketing - an affordable way to grow your business and punch above your weight

We build our clients' confidence in using social media We help with the practical set up and day to day management of professional branded accounts

We help to keep you connected with your audience through digital and remote online marketing during the current climate, such as webinars, social media and paid campaigns

With our qualifications, expertise and experience, not only do we come up with client winning strategies, we deliver them too.

• Patent and Trade Mark Attorneys Award winning Cal Partners was founded by Chris Lucarelli, Chartered Marketer and former practising solicitor and law firm partner Following his fifteen-year legal career, Chris has worked in marketing and business development since 2006 He set up Cal Partners as a specialist agency and consultancy to help professional services firms attract their ideal clients

Marketing Manager, Rachel Wright is a Chartered Marketer and started working in professional services marketing in 2007 and has worked at some of the North East's largest legal and financial firms

Alison O'Neill, Senior Marketing Executive and Chartered Marketer is a former Forensic Scientist who moved into professional services marketing in 2008 and is a recent graduate of the Chartered Institute of Marketing’s Certificate in Professional and Digital Marketing

Based in Newcastle, Cal Partners won the North East Marketing Awards 2018, Marketing Agency of the Year (Under 20 employees) Category

With our expertise and experience, not only do we come up with client winning strategies, we deliver them too

A lack of time, budget and resource, all on top of the challenges of the "day job", are the main obstacles to professional services firms developing and implementing a successful marketing strategy

We work in true partnership with professional services organisations and deploy our award winning experience of marketing, digital marketing, social media and business development to enable you to attract and retain your ideal client base Online reviews – the good, the bad and the “violates company policy” Online reviews are simply a modern version of ‘word of mouth’, something professional services firms have always relied upon According to statistics, 93% of people read online reviews before they make a purchase That makes your business reviews an asset worth building and looking after

Professional Services Marketing Trends for 2023 Happy New Year! January is well-known as the month for shaking off the old year, looking forward and deciding how you’re going to take the new year by storm (after finishing off any leftover mince pies and Baileys, of course)!

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We are a specialist marketing, digital marketing and social media agency and business development consultancy working with you to attract ideal clients to your professional services firm