Cal Partners

Cal Partners is a marketing agency in Newcastle that works only with professional services firms. It helps them become visible in AI-driven search tools as well as traditional search, using their websites, content, video, social media and PR.

What Cal Partners offers

• AI search visibility: Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) so firms appear in AI-generated answers.
• SEO and paid search: search engine optimisation and paid campaigns.
• Marketing strategy: planning based on Chartered Institute of Marketing methods.
• Social media: setting up and managing branded accounts on LinkedIn, Facebook and other channels.
• Content and webinars: thought-leadership content that can be reused across channels.
• Websites and CRO: website work and conversion rate optimisation.

Who it serves

Its clients are law firms, accountants, surveyors, patent and trade mark attorneys, and financial and consulting firms.

Key facts

• Based in: Newcastle, UK
• Founder: Chris Lucarelli, a Chartered Marketer and former practising solicitor
• Team: CIM Chartered Marketers
• Award: named agency of the year for firms with fewer than 20 staff at the 2018 North East Marketing Awards