Butin Integrated Communications

Butin represents a limited number of accounts, because we’re at our best when we act as members of our clients’ internal teams Our process requires time, dedication and a clear understanding of how to pinpoint, craft, polish and place stories to create the most impact We like to think that it’s working, since 100% of our existing business is referral-based

Generating hard-to-get media coverage and attention-grabbing headlines is our bread and butter We are unrivaled in our ability to get brands into the spotlight thanks to our keen understanding of the news cycle and years of relationship building with the media

Consumers make purchases based on recommendations from people they admire and trust Having worked with hundreds of influencers, we know a thing or two about delivering results via third-party partnerships We're constantly perfecting our influencer practice to drive the greatest awareness, value and brand lift possible

PAID SOCIAL & SEARCH

Paid amplification via social and search are some of the best ways to optimize your marketing budget and ensure you reach your target audiences Our digital team has spent years honing this practice to yield industry-leading engagement and convert social users into brand loyalists

LAUNCH PR & EARNED MEDIA BLITZES

Whether you just created a new product, launched your brand or finalized a fundraise, doing something NEW is the best time to tell your story Big or small, our publicity talent will secure coverage at the local, regional and national levels to align with your goals

Our content creators and designers work together to build dynamic digital experiences and cultivate social communities Our specialists apply best practices and trend listening to help brands stand out and maintain relevancy in the ever-changing social media landscape

BRANDING & STRATEGIC PLANNING

We collaborate with clients to find their competitive edge and create powerful brand experiences for both the short- and the long-term Our communication experts help brands identify their true purpose and the distinctive qualities that connect them to their audiences

TRADE & INDUSTRY PRESS OUTREACH

Industry, business and niche media are worth pursuing After all, your customers, competitors and employees are all avid readers of these outlets Luckily, we've spent the last 15 years establishing rock-solid credibility with the trade press

BLOG MANAGEMENT & SEO

We have a knack for turning storytelling into searchability and are known for elevating branded blog experiences Our editorial and creative teams produce compelling, high-impact website content that increases virality and generates online klout for our clients

CORPORATE & CRISIS COMMUNICATIONS

Our team is battle trained in the nuances of business psychology and high-stakes corporate conflicts and crises We advise founders, CEOs and C-suite executives on the care of their company's reputation and guide their leadership communications and change management practices

Some of Our Recent Work

OH, THE STORIES WE’VE TOLD.

Butin has evolved from a traditional PR firm into a multi-service, digital-forward agency with diverse offerings and expertise Our PR background steers our approach, allowing us to create dynamic campaigns that make small brands look big and command share of voice leadership for our clients

SINCE 2005, Seapak Has Worked with Butin to Build Its Share of Voice Leadership, GENERATE BRAND AWARENESS, And Solidify Its Position as the Most-talked About Seafood Brand in the Media.

Over the Past Several Years, Butin Has Garnered Extensive News Coverage for Seapak and Its Products, And the Brand Has Been Featured in Nearly Every National Food and Lifestyle Publication in the Country.

Thanks to the Activation of an Aggressive Always-on Publicity and Trade News Bureau Program Executed in Partnership with Seapak, Butin Has Secured Tens of Thousands of Local, REGIONAL, National and Trade News Media Placements, And Generated Tens of Millions of Dollars in Publicity Value, ON Behalf of the Brand.

TODAY, Seapak Is the Frozen Specialty Seafood Leader in the U.S. the Brand Continues to Gain Market Share and More and More Families Now Consider Seapak Their Preferred Seafood of Choice.

The Coronavirus Pandemic That Arrived in Early 2020 Upended Tourism Marketing Plans Everywhere. It Also Created a Sudden Urgency to Transition Students from In-classroom Attendance to Distance Learning. in Georgia, The Jekyll Island State Park and Its Famed Georgia Sea Turtle Center Made a Swift Shift to Online Instruction, Posting a Free Daily Series of Experiential Videos About Coastal Wildlife.

Butin Deftly Pivoted in Step with Our Jekyll Island Partners. Getting the Word Out About Jekyll’S New Interactive Resource Would Keep the Island Top of Mind with Families at a Time When Travel and Tourism Were Coming to a Screeching Halt – And Just as Spring Break Was Approaching. We Summarily Blasted Out News Far and Wide About “SCUTE’S SCHOOL” (Named After the Sea Turtle Center’S MASCOT) And Its Entertaining Digital Content, Which Included Virtual Field Trips to Jekyll Island’S COASTAL HABITATS.

OUR QUICK, Collaborative Response Paid Big Dividends. Coverage by the Likes of the Associated Press, USA TODAY, U.S. NEWS & World Report and the Florida Times-union Reached 100 MM+. And We Were in Good Company, Getting Jekyll Included in Roundups That Mentioned Other Prominent Attractions Offering Similar Experiences, Including the Smithsonian National Museum of Natural History, THE WHITE HOUSE, The National Park Service, NEW YORK’S Metropolitan Museum of Art, And Even the Great Wall of China.

IN The World of Digital Marketing, Online Search Engine Rankings and Digital Engagements Are Key. Working Side by Side with PB2, WE Set Out to Enhance the Brand’S Digital Position for the Long-term. Our Campaign Objectives Included Improving PB2’S SEO, Growing Its Brand Awareness, And Maintaining Strong Engagement Across Social Media.

Armed with Product News, FRESH BLOG MATERIAL, And a Healthy Collection of Influencer Recipes, WE Set the Campaign in Motion.

Over the Course of 12 MONTHS, Our Results Grew Steadily, Thanks to a Highly Successful Google Ads Execution. During This Time, PB2’S SERPS GREW FROM 105 TO 737, Overtaking a Rival Competitor. PB2’S Domain Authority Also Improved.