Blue Kite Marketing

Blue Kite Marketing, known as Blue Kite, is a brand strategy and development agency in Nashville. It works with companies at a turning point, such as a change of leadership, a merger, a move into new markets or a new stage of growth, so that their brand reflects where they are going.

What Blue Kite Marketing does

• Brand strategy: in-depth research into what makes an organisation distinctive, followed by a plan for communicating it.
• Messaging and storytelling: a clear, shared story that everyone in the business tells consistently.
• Visual identity: new or refreshed logos, websites and marketing materials.
• Rebranding: guidance for businesses deciding whether and how to rebrand.

Who it serves

The agency focuses on complex B2B companies going through change. Earlier it served social enterprises and mission-driven organisations, and a tourism body in Detroit is among the clients quoted on its site.

Key facts

• Based in: Nashville, Tennessee
• Services: brand strategy, messaging and design