Block & Tackle Marketing

Block & Tackle Marketing supplies experienced marketing help to B2B technology companies, with a particular focus on healthcare technology. It steps in when an in-house team is at capacity, or acts as a part-time marketing lead for firms that have none.

Services

• Opportunity and market analysis: profiling target markets, buyers and competitors.
• Positioning and messaging: brand story and product messaging written from the customer's point of view.
• Go-to-market plans: launch planning for early-stage companies.
• Content strategy and delivery: storytelling content, including AI-assisted content with human oversight.
• Lead generation: targeted programmes to build a sales pipeline, plus digital and social media work.
• Fractional marketing leadership: acting as a part-time marketing executive.

Who it serves

It serves B2B software and technology marketers, especially healthcare technology companies, as well as start-up executives and investors whose firms lack marketing leadership.

Key facts

• Focus: B2B software branding
• Main sector: healthcare technology