IMPACT

IMPACT is a sales and marketing training business built around a question-led content approach that it also sets out in a book. Rather than running campaigns for clients, it teaches companies to develop their own sales and marketing ability so they depend less on an outside agency.

What IMPACT offers

• Sales and marketing training — coaching for teams on strategy, content, video and selling.
• HubSpot training — help setting up a HubSpot portal and teaching sales staff to use it properly.
• Web design and development — website work aimed at generating better sales opportunities.
• Paid search and social — advertising services for clients that want them.
• Workshops and speakers — events, including a summit, and speakers for hire.
• Certification and membership — a coaching certification programme and an IMPACT+ membership.

Who it works with

Companies whose sales are weak, whose websites bring few enquiries, or who want to move away from an agency, plus coaches and agencies that want to teach the method.