Buildout Marketing

Buildout Marketing is an Atlanta consultancy that sets marketing strategy for service firms and, where needed, leads the people carrying it out. Founded by Tom Buford, it began as a local inbound marketing agency and now concentrates on direction rather than individual tactics.

What Buildout Marketing offers

• Customer research: interviews with the owner and key customers to find what buyers value and why they chose the business.
• Positioning and messaging: defining the ideal customer, points of difference and core message.
• Customer journey mapping: tracing how prospects move to purchase, repeat business and referral.
• 90-day planning: a short list of priority initiatives with owners and timelines, plus a funnel audit to find lost leads.
• Fractional leadership: directing in-house staff, agencies and specialists; it stays vendor-neutral.
• Inbound services: its earlier work covered local SEO, web design, social media, reputation management and content.

Who it serves

It serves owner-led service businesses across the United States; its site shows a case study for Salon Lofts.

Key facts

• Based in: Atlanta, Georgia, USA
• Founder: Tom Buford