Experience Advertising, Inc.

Hands-on performance marketing, led by its founder

Experience Advertising is a performance marketing agency whose founder has more than twenty years in digital advertising. The site's central promise is that campaigns are managed directly by that senior person, with no junior account managers between the client and the work. The agency says it has helped scale over 400 e-commerce, B2B and software companies, and that it can run a single channel or the entire multichannel digital strategy for a business.

Paid media across the platforms

The agency manages advertising on Google Ads, Microsoft's Bing Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, native networks and retargeting platforms. It says it is skilled at making campaigns produce a high return on ad spend, and its published advice starts with an audit that checks conversion quality, search intent, network performance and landing pages before extra money goes in. For e-commerce brands it builds Meta plans around customer economics, creative testing and measurement.

Affiliate and referral programs

Affiliate program management is a strength it claims strongly. It recruits targeted affiliates and web publishers, then works to get them producing, and it also runs recruiting campaigns for quality influencers. Custom referral programs for both direct-to-consumer and B2B companies are presented as channels for word of mouth. Its writing on affiliate networks compares Impact, CJ, Awin and Rakuten by publisher fit, tracking, operating costs and support.

Conversion rate optimization

The agency argues that raising a website's conversion rate is the surest way to make advertising pay and to scale revenue across channels. It uses testing tools to run campaigns on the website that aim to increase the rate at which visitors buy or inquire, and it combines this with retargeting of visitors who leave.

Content, SEO and B2B

Content marketing is offered with an in-house team of writers and an editor, aimed at high volume at affordable rates. The firm uses SEMrush to find and correct website SEO issues, watch competitors and grow organic search traffic. Other work includes video, online press releases, blog posts, product descriptions, social media management, webinar marketing and business-to-business advertising. Website design and development and digital marketing consulting sit in the same list.

How an engagement starts

The agency says it begins with the client's actual accounts: campaigns, creative, tracking and customer economics. It then agrees the scope, ownership, budget and approval points before a launch or major change, and it compares platform reporting with store or CRM results, explaining the limits of measurement. Strategy consulting sessions are also available for companies that want direction without a full management contract, and a free audit is offered to prospects. The pitch is that a client gets a practical plan built around its own data and the next milestone it wants to reach, in place of a standard package.

Experience Advertising, Inc. is a performance marketing agency led by its founder, Evan Weber, who has spent over twenty years in digital marketing. Campaign work is handled by senior staff, and the firm serves e-commerce, B2B and software businesses.

Services

• Paid media management: manages campaigns on Google, Meta, TikTok, LinkedIn and retargeting networks.
• Affiliate programme management: recruits affiliates and grows programmes for clients.
• Growth strategy consulting: advisory sessions on marketing direction.
• Conversion rate optimisation: testing and site improvements aimed at more purchases and enquiries.
• Content marketing and online PR: content, social media and referral programmes that support paid channels.
• Web design and development: listed among its digital marketing services.

Who it serves

The firm says it has worked with more than 400 e-commerce, B2B and software companies.

Key facts

• Founder and CEO: Evan Weber.
• Experience: more than 20 years in digital marketing.
• Process: begins with a review of the client's accounts, creative and tracking before scope is agreed.