Actual Agency

Actual Agency describes itself as a computational communications firm. It helps companies control how they are described, compared and recommended by people and by AI systems such as answer engines, turning business strategy into narrative, evidence and knowledge that it then activates and measures.

What Actual Agency offers

• Computational communications: designing how a company is understood across search, AI models and agents as well as human audiences.
• PR and media relations: media and influencer programmes and engagement analysis.
• Content strategy: planning, writing and publishing content, including thought leadership.
• Search and digital: organic search and PPC strategy plus social and digital landscape analysis.
• Measurement: media monitoring and tracking of results.

Clients

The firm serves communications, marketing and executive leaders. Its earlier focus areas were fintech, enterprise technology and ESG communications, working with both start-ups and established companies on launches and thought leadership.

Key facts

• Sector focus: fintech, enterprise tech and ESG
• Other output: a podcast series with guests on purpose, investing and climate technology